Digital Marketing Minute May 30th, 2016Every week we share trends and articles on digital marketing.
Social Media Advertising
Facebook Expands Ad Reach Off-Network, Will Now Target Users Not Connected To Facebook
In a move that extends its market power beyond the 1.6 billion user identities it explicitly controls, Facebook this morning announced it will expand the reach of its audience network beyond its own platform to serve ads targeted to its users even when they aren’t connected to Facebook
I bet you’ve had “mobile first” come up at your strategy table in the last year. It’s one of the most popular CMO strategic imperatives of 2016.
Targeting Digital Teens (Generation Z)
Like the teen generations that came before them, today's teens are concerned about appearances, image and their place in the social caste system of their particular worlds. At the same time, the world these digital natives live in changes rapidly, shaping them into a new generation.