Digital Marketing Minute May 30th, 2016

Every week we share trends and articles on digital marketing. Posted on Monday, May 30 in Digital Trends.

Social Media Advertising 

Facebook Expands Ad Reach Off-Network, Will Now Target Users Not Connected To Facebook  

In a move that extends its market power beyond the 1.6 billion user identities it explicitly controls, Facebook this morning announced it will expand the reach of its audience network beyond its own platform to serve ads targeted to its users even when they aren’t connected to Facebook 

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Mobile 

Mobile First 

I bet you’ve had “mobile first”  come up at your strategy table in the last year.  It’s one of the most popular CMO strategic imperatives of 2016.  

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Audience 

Targeting Digital Teens (Generation Z)  

Like the teen generations that came before them, today's teens are concerned about appearances, image and their place in the social caste system of their particular worlds. At the same time, the world these digital natives live in changes rapidly, shaping them into a new generation. 

 

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