Digital Marketing Minute June 20th, 2016Every week we share trends and articles on digital marketing.
How to Increase Newsletter Subscriptions with Personalized Recommendations
By Assaf Dudai, HUBSPOT
Today’s audience demands more than just one-size-fits-all content. Here are some tips on how to personalize your newsletter and why it’s so important.
5 Things Your Brand Isn’t Doing on LinkedIn (But Should Be)
By Emily Copp, HOOTSUITE
LinkedIn might not be as “cool” as some of the other social platforms out there, but there are over 430 million members in more than 200 countries on the platform – and it was just acquired by Microsoft. Are you doing enough to tap into the power of LinkedIn?
SOCIAL INFLUENCER MARKETING
The Danger of Automating Social Influencer Marketing
By Mike Shields, WALL STREET JOURNAL
New tech platforms promise to connect marketers to social influencers – a relationships that has always been hand-crafted in the past.