Digital Marketing Minute December 14th, 2015Every week we share trends and articles on digital marketing.
Be There or Be Square
by Jeremy Zimmerman
When 68 percent of people are checking their phones within 15 minutes of waking up, there’s a huge world of opportunity for mobile marketers. And, while mobile has definitely become a bigger part of the marketing mix, in a new report, Google claims that “micro-moments” are about to become virtually everything.
3 Ways to Ensure Mobile Browsers Become Mobile Customers
by Shailesh Shukla
A popular assumption is consumers prefer to browse on their mobile phones, but buy on another device or in-store. Recently, Instart Logic conducted a survey that shows more than half of respondents said they used mobile phones during the entire shopping journey, from discovery to research to purchasing an item.
Streaming Video Accounts for 70% Broadband Use
by Peter Kafka
We use Internet connections to do all kinds of things. But we use it for one thing much more than anything else- to stream video and music.